Mango festivals have turned out to be a big hit in Maharashtra. Using these as a tool to bring farmers and consumers together on a common platform, the Maharashtra State Agriculture Marketing Board (MSAMB) has organised over 25 mango festivals in the state this season. Through these festivals, farmers have sold over 3 lakh dozens of Alphonso and Kesar mangoes directly to consumers this season,  A single ongoing festival in Pune that began on April 1, has seen over 60,000 consumers directly interacting with farmers resulting in a business of nearly Rs 14 crore so far. Around 800-1,000 consumers visit these festivals on a daily basis. In Pune alone, mango festivals have been held in 25 areas. Across the state, farmers are expected to conduct business worth Rs 4 crore through these festivals, some of which are still in progress